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Choosing the Right Paper for Your Flyer: A Graphic Designer’s Guide

by | Nov 15, 2023 | Graphic Design

When it comes to creating eye-catching flyers, selecting the right paper is a crucial decision that can significantly impact the overall look and feel of your design. In the world of print, various paper types, finishes, and thicknesses can be employed to achieve different visual effects. Your graphic designer will be able to discuss their recommended paper types, but it’s always good to have some idea in your mind. Let’s explore some key elements to consider for your next flyer printing project.


1. Paper Types

Silk Paper:

  • Offers a smooth, non-reflective surface.
  • Ideal for designs with vibrant colours and sharp images.
  • Provides a professional and sophisticated look.

Gloss Paper:

  • Boasts a shiny and reflective surface.
  • Enhances colour saturation and contrasts, making images pop.
  • Well-suited for designs with high-quality photos and bold graphics.

Uncoated Paper:

  • Lacks a glossy finish, resulting in a more natural feel.
  • Suitable for designs with a vintage or organic aesthetic.
  • Allows for easy writability, making it a good choice for flyers that may include annotations.

Recycled Paper:

  • Made from post-consumer waste, contributes to sustainability.
  • Offers a textured feel, adding character to your design.
  • Ideal for environmentally conscious projects, promoting a green image.

Kraft Paper:

  • Boasts a natural, earthy appearance.
  • Provides a rustic and vintage feel to your flyers.
  • Often chosen for designs that convey an eco-friendly or handmade aesthetic.

Incorporating pulp paper types like recycled and kraft into your considerations introduce an eco-friendly dimension to your flyer printing choices. Whether opting for recycled paper to support sustainability or choosing kraft paper for a unique texture, these options allow you to align your designs with environmental values and create a distinctive impact on your audience.


2. Paper Finishes

Matte Lamination:

  • Adds a protective layer with a non-reflective finish.
  • Minimizes glare and fingerprints.
  • Ideal for designs that require a sophisticated, elegant appearance.

Gloss Lamination:

  • Provides a shiny finish that enhances colours and graphics.
  • Offers durability and protection against wear and tear.
  • Suitable for vibrant and attention-grabbing designs.

Spot UV Coating:

  • Adds a glossy, raised layer to specific areas of the design.
  • Creates a tactile and visually appealing contrast.
  • Effective for highlighting key elements or adding a touch of luxury.

3. Paper Thickness (GSM)

70-120 GSM:

  • Lightweight and cost-effective.
  • Suitable for mass distribution and budget-friendly projects.
  • Normal printer paper thickness.

120-250 GSM:

  • Offers a balance between durability and affordability.
  • Ideal for mid-range projects where a sturdier feel is desired.

250+ GSM:

  • Heavyweight and durable.
  • Perfect for premium, high-quality flyers that leave a lasting impression.
  • Ideal for larger sizes like A3 where paper may fold more easily.


Choosing the right combination of paper type, finish, and thickness depends on the nature of your design, target audience, and budget considerations. Experimenting with different combinations can help you find the perfect balance that brings your flyer design to life and captivates your audience.

At Jennings Media, all our graphic design projects default to 250gsm silk for flyers, 400gsm silk with matte lamination for restaurant menus and 400gsm silk for business cards.

If you need a graphic designer for your project, reach out today for a no-obligation quote.


David Jennings

Blog Author

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