Your business is unique, and your website should reflect that uniqueness. Whether you run a big E-Commerce store or a small non-profit, there are certain pages every website needs for the best customer experience.
Website Pages: More Than Just Numbers
It’s not about having a ton of pages on your website; it’s about what’s on those pages. No matter the size of your business, certain pages are essential to ensure your customers have the best experience. Let’s take a closer look at these vital pages.
1. Home: Your Website’s Cornerstone
Your homepage is like the front door to your virtual business. It’s often the first thing potential customers see. Make it count by having a strong headline that tells them what you do, how you do it, and why it matters to them. Your homepage introduces your business and guides visitors to explore further.
2. About: More Than Just ‘About You’
Your About page is crucial, and it’s not just about you. Tailor it towards your customers. Let them know how and why you can help them by speaking directly to their needs. Avoid excessive use of “I” or “we” and make it customer-focused.
3. Product/Service: Individual Pages Matter
Each of your products or services should have its own page. Introduce them and show why they might be a great fit. Individual pages create more opportunities for SEO and advertising, helping potential customers find exactly what they need.
4. Reviews/Testimonials: Trust-Building Showcases
Create a page showcasing reviews and testimonials from happy customers. Social proof is a powerful motivator for potential customers. Consider using before/after images for certain products or services. Reviews add trust and credibility to your business.
5. Blog Posts: A Content Hub for Connection
While not crucial for every business, a blog is a great way to share news, tips, and recommendations. Share details about new products or services, and a good content strategy can significantly boost your SEO efforts.
6. Contact: Making Connections Simple
The Contact page is a must-have for every business website. It’s where potential customers learn how to reach you—whether by phone, email, or other means. Include your address and directions if you have physical premises, and show your working area if applicable.
7. Privacy Policy: Building Trust in the Digital Age
In today’s privacy-focused world, a Privacy Policy is crucial. Customers want to know their data is protected and understand how your business will use it. Clearly outline data usage and, depending on your location, include details on data deletion requests so you comply with GDPR laws.
In Conclusion: Crafting a Customer-focused Website
Your website is your digital storefront. By incorporating these essential pages, you’re not just showcasing your business but creating a customer-focused experience.
Whether big or small, every business benefits from these foundational pages. Let your website be a reflection of your uniqueness, connecting with customers in a way that makes your business truly stand out.
If you are looking for a website designer, get in touch with us at Jennings Media. We offer a range of small business website design services including Affordable Starter Websites and Premium WordPress Web Design. We can also help with your digital marketing and optimisation on search engines.
