Did you know that you can improve your website’s search engine optimization (SEO) by publishing blog articles? Good blog articles are short and well-written. They are easy to consume and can be shared on popular social media platforms to gain more website engagement. They are also more likely to rank on search engines like Google. In this blog post, I will discuss why you should write blog articles for better website SEO and some tips on how to write the best blog articles.
1. What is SEO?
Search Engine Optimisation (SEO) is a process of improving the visibility of a website or a web page in search engines like Google, Bing and DuckDuckGo. The process of SEO starts by improving the ranking of selected keywords related to your business which over time will increase the chance of your website being displayed on page 1 of the Search Engine Results Page (SERP).
There are many factors that help websites rank including image alt tags, page metadata and backlinks, some can be simple while others get quite technical. One way is by writing blog articles. Blog articles are easy to write and are an effective way to optimize the content and website design.
2. What are the benefits of writing blog articles?
If you’re running an eCommerce or service website and you’re not already producing blog articles, it’s time you got started. There are a lot of benefits to writing blog articles:
- You will help your website’s content to rank better in search engines.
- You will provide your visitors with more content to read and engage with over time.
- You will provide more context for your website’s content, services or products.
- Your site will be more robust and will establish a better brand presence.
- Your website will be more attractive to potential customers and advertisers.
- Your brand will become an authority in your industry.
3. Tips on writing blog articles
The best way to optimize your website content for SEO is to create a page for every important keyword you want to rank for. The more pages you have, providing they are high quality, the more likely your website ranks. You should also make sure that the content is original and not just copied from other websites as this can actually hurt your rankings – Google is an all-knowing eye of the web.
Also, it is essential to put a few links to your best content pages where it makes sense, for instance, if your business offers Website Design, you should link it internally – see what I did there. External links to other sites should also be used for when you are backing up facts or quoting other articles.
You should also include your keywords in the web pages’ title tags and meta descriptions. This helps the search engines find your pages much more effortless. You should also include your keywords in the content of the pages. It is essential to have a keyword density of 1-2% if you are a beginner. It would help if you also made sure that people use the keywords you use in your website. Furthermore, it would be best if you used Squirrly SEO or another keyword research tool to determine the best keywords for your website content. This will tell you how competitive your website is in the search engines and in many cases what is needed to be done on a page to better rank for that keyword.
Writing blog articles is an excellent way to improve your website’s SEO. They allow you to rank your website higher by providing valuable information to visitors (and search engines). Blog articles are also very useful because they give your website a personality and make it a more human experience providing authority in your industry that customers can trust. So write away!