The See-Think-Do-Care design is based on buyer intent and helps us as digital marketers to create effective sales funnels by categorising customers based on potential sales. When you look at the “See,” we get the biggest market of leads. Frequently, these customers haven’t any commercial intention. Under “Think” we discover a large audience with a little commercial intention. Beneath the “Do,” we look for a qualified audience with a lot of commercial intention. Finally, under “care” we find a large group of clients who’ve made about two commercial transactions with you. In this article, we see take a closer look at these stages.
The top of the Sales Funnel (See)
At this time, your market either does not know what your product can do for them or they do not require your product or service whatsoever. And so the goal is to familiarize them with your product as well as its benefits then guide them along through the funnel to your “think” stage.
At the top of your channel, your prospects become familiar with your providing.
The easiest method to reach customers at this time is through using PPC adverts and social networking advertisements. Buy ads on Instagram, Facebook, YouTube, Pinterest and anywhere else where your audience hangs completely. The best part? Marketing yourself on social media marketing is cheap. This allows you to show off your brand name and is the perfect place to determine your audience and then learn upon which social media networks they invest their particular time.
Center for the Sales Funnel (Think)
This might be a really difficult stage as the prospects do the majority of their research right here. Most web purchasers start their product research on search engines like Google or Bing and 92% of those will read online reviews before committing to purchase the product. While researching, they jump from one medium to another. For this reason, you will need to establish your authority on various channels and use techniques like Facebook remarketing to re-present your brand if the customer gets lost.
In the middle of your funnel, your customers think and do a lot of analysis.
The present-day customer is educated and more tech-savvy than ever before. Consequently, capture all of them through social networks, Pay Per Click advertisements, Search Engine Optimization, and email marketing. Search Engine Optimization is essential as hardly any folks visit page 2 of SERPs (Search Engine Results Pages).
Bottom of Sales Funnel (Do)
This is actually the “Do” stage associated with the funnel that is later on accompanied by the “Care” phase. The greatest roadblock during this period is creating content that promotes prospects to take action.
Only when certain your product is worth their particular time will your leads do something and then make a purchase.
The best resources at this time tend to be Pay Per Click and Email Marketing. Create them personalized content, utilize case research, testimonials, free trials, white papers, presentations, and demos. If you fully grasp this stage right, you should have numerous leads and sales.
Getting more from your customers (Care)
When you have converted a lead to a customer, it’s time to “Care” for them. It’s better to hold a preexisting customer than to get a brand-new one as it is much cheaper to advertise to someone you know and the trust is already built from your previous transactions. Your goal here is to make them an ambassador for your brand and recommend them to their friends (word-of-mouth marketing).
Now that you have a loyal customer, contact them and request reviews that help other stages convert and give them personalized discounts or promotional emails to keep them up to date on your new products.
Hopefully, this article helps you understand the See, Think, Do, Care mentality of a sales funnel. It won’t be black and white for every industry, but helping chop down your sales funnel into stages will make it easier to manage and better plan your digital marketing ad campaigns.
This post was updated on 9th December 2023 with revised content. Originally posted on 15th October 2020.